Role
Webflow Developer, Digital Strategist
Team
Solo Designer
Duration
10 weeks
Overview
A redesign in values and focus - this project showcases the strategic improvement of M-23 Mechanical Systems' digital presence. I transformed their digital presence to boost user accessibility, brand identity, and SEO, making their platform a valuable business asset.
Webflow Developer | Website Redesign | Commerce | Website
My Role
Bringing true value to the website by making it not only beautiful and functional, but also impactful for the business through improved branding, advertising, SEO, and more.
The Problem
Outdated design and functionality. Low search engine visibility, limiting online reach.
Failed to represent the company's identity and reliability.
Lacked essential features like contact forms and quote request options for clients.
The Goal
Building a website that communicates their purpose and builds customer trust.
Bringing true value to the website by making it not only beautiful and functional, but also impactful for the business through improved branding, advertising, SEO, and more.
Differentiate M-23 by emphasizing focus on commercial projects and relationship-building.
Refine branding and improve client accessibility.
Showcase the company's potential and identity.
Increase click-through rate and search visibility.
Highlight core values: Hard Work, Value, Accountability, Commitment.
The Impact
Aligning Design with Business Metrics
In the last 3 months since launching the new redesign website. Performance impact overview ↓
Total Clicks
1 to 34
Total Clicks: Increased from 1 to 34 (3,300% growth)
Average CTR
12.4%
Average CTR: Improved from 0% to 12.4%
Total Impressions
1 to 274
Total Impressions: Increased from 1 to 274 (27,300% growth)
The New Look
Redesigned the website to effectively communicate the company's mission and services.
Optimized SEO
Improved search visibility, making it easier for clients to find us online.
Enhanced Branding
Highlighted our offerings, industry focus, and project expertise to showcase our value to potential customers.
Simplified tasks
Simplified email and quote request tasks, ensuring users can easily connect with us through the website.
